Industrial comp is an applied ingenuity whereby the aesthetics and usability of mass-produced products may be improved for Wireless Product Design marketability and production. The role of an Industrial Designer is to create and execute construction solutions towards problems of engineering, usability, user ergonomics, marketing, brand development and sales.

Industrial conception has no focus on technical concepts, products and processes. In augmentation to considering aesthetics, usability, and ergonomics, it can also encompass the engineering of objects, usefulness as well as usability, department store placement, and other concerns such as seduction, psychology, desire, and the sexual or affectionate attachment of the user to the object. These values and accompanying aspects on which industrial layout is based can vary, both between different schools of thought and among practicing designers.